Personal data means any information relating to an identified or identifiable natural person (data subject). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

2.1 Collection with your cooperation

We collect and store your personal data when you use this website if you provide us with such data voluntarily. We use such personal data without specific consent solely for the purpose of dealing with your request or question. You are free to choose whether to provide us with your data for the stated purposes. If the nature of your request or question permits, you can also interact with us anonymously, or by using a pseudonym. We will always obtain your express consent to use your personal data for other purposes (in particular for advertising).

In principle, we will only store your data for the length of time required to deal with your request or question. Data required for internal administrative purposes, in particular for commercial purposes and in order to defend legal claims, will not be erased until such data are no longer required for the purpose in question (legal basis is Art. 6 (1f) GDPR), but until that time will be barred from being used for any other purpose.

2.1.1 Email enquiries

If you send us an email, we will store your email address and any personal information that the message contains (legal basis is Art. 6 (1f) GDPR). We only do this in order to be able to deal with your enquiry, and we will erase the data in question once the data are no longer required. You may also assert your rights as a data subject (see point 5) at any time with regard to the processing of data; in particular, you can object to the corresponding processing of data.

2.1.2 Enquiries using the contact form

If you have contacted us using the contact form and have agreed the declaration of consent shown below, we will use your personal data as follows:

In order to process the form, the personal data you have entered in the corresponding entry fields of the contact form will be collected and stored.

Depending on the matter in question, this shall include the following personal data in particular:

• title
• name
• email address
• telephone number
• country

Furthermore, you can compose a message to edding in the area of the contact form provided for this. If you enter any personal data as part of your message, these data will also be collected and stored.

These personal data are used exclusively in order to deal with your enquiry and are stored in the event that you have further questions. The enquiry may be forwarded by email to the relevant distribution partner of the country selected by you in order to be able to respond to your enquiry.

If you fill in the contact form or send an email to express interest in specific or general goods or services offered by edding, we will use the data you have provided so that we may advise you and, where necessary, send you information about these goods or services.

We use your personal data for the stated purposes on the basis of your consent (legal basis is Art. 6 (1a) GDPR). Furthermore, we store your IP address and the time at which you gave your consent to document the fact that you have given your consent.

2.1.3 Newsletter

If you subscribe to the newsletter and if you have consented to receiving the newsletter when you register we will use your personal data as follows:

When you subscribe to the newsletter, we will store your email address. Furthermore, you are able to submit your title, forename, surname and date of birth. The same applies to your interests. We use these data for internal statistical purposes and in order to personalise your newsletter.

We use what is known as the "double opt-in process" when you sign up for our newsletter. After you have signed up for our newsletter, we will send an email to the email address you have provided and will ask you to confirm that you have asked to receive the newsletter. If you confirm your subscription, the newsletter will be sent to your email address until further notice. If, on the other hand, you do not confirm your subscription, your registration will be automatically deleted after 48 hours.

We use your personal data for the stated purposes on the basis of your consent (legal basis is Art. 6 (1a) GDPR). Furthermore, when you sign up for and confirm your newsletter subscription, we store your IP address and the time at which you gave your consent to document the fact that you have given your consent.

We use MailChimp, a service of the Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA (hereinafter "MailChimp"), to structure the remaining content, distribute our newsletter and to analyse the response. We have concluded a data processing agreement with MailChimp for this purpose. This agreement ensures that MailChimp processes your personal data exclusively according to our instructions and in accordance with current data protection law. MailChimp is licensed under the EU-US Privacy Shield and therefore guarantees a level of data protection which corresponds to the standards of European laws on the protection of personal data.

If you sign up our newsletter, your email address and other personal data that you have given us in order to personalise the newsletter will therefore be stored on MailChimp's servers in the USA. MailChimp uses this information to send out our newsletters and to analyse user behaviour once the newsletter is received. MailChimp collects technical information when analysing use, in particular with regard to the browser used, the IP address and the time of download. MailChimp establishes whether and when a newsletter or the links it contains are opened. This information is used exclusively to make a better assessment of the expectations of the newsletter recipient and to adapt the content accordingly. In addition, it is also possible for MailChimp to use these data to optimise or improve its own services (for example, making newsletter distribution more efficient), by recording the language settings, location data or time zones. At no time will MailChimp write to you for its own ends using your personal data, or pass your data on to third parties.

Please have a look at MailChimp's Privacy Policy and terms for further information.

The legal basis on which the newsletter is distributed is the consent for which provision is made in Art. 6 (1a) GDPR. We therefore use the services of MailChimp as our processor on the basis of the statutory consent given in accordance with Art. 6 (1f) GDPR. Our legitimate interest lies in the centrally coordinated offer of a legally compliant and interest-specific newsletter by a professional provider. If you no longer wish to receive the newsletter, you may cancel at any time (Art. 21 GDPR), or withdraw your consent (Art. 7 (3) GDPR) and thereby unsubscribe from the newsletter. To do so, click on the link that can be found in each newsletter. You will then be taken through the subscription cancellation process. Alternatively, you can cancel the newsletter by sending an email to info@edding.com

2.1.4 Ordering via online-shop

In the online-shop edding offers free various products.

If you place an order, we will process the data you have entered into the input form (e-mail address, title, first and last name, company and invoice and delivery address) as well as details of the ordered products. For payment purposes we also process the payment data provided by you.

The legal basis of this data processing is the initiation or performance of the contract (Article 6 (1 b) GDPR). The data will be used exclusively for the ordering and payment process.

To fulfil our contractual obligations (in particular for the delivery of orders) we cooperate with various subsidiaries of the edding group and distribution partners. We pass on your name as well as your address only for purposes of delivery of the product samples (Article 6 (1b) GDPR). These companies are obliged to comply with the applicable data protection regulations.

If the subsidiaries and distribution partners are based in countries outside the European Union, we will take appropriate security measures to protect your personal data. An appropriate security measure for example consists in an agreement with the recipient which includes the standard contractual clauses approved by the European Commission for the transfer of personal data to non-EU countries.

2.1.5 Direct advertisement

Provided a corresponding consent from you, we reserve the right to contact you for commercial purposes. Contacting will be done by the subsidiaries or distribution partner of your country.

We will pass your data to our subsidiaries and distribution partners, who are responsible for your country. These companies are obliged to comply with the applicable data protection regulations.

If the subsidiaries and distribution partners are based in countries outside the European Union, we will take appropriate security measures to protect your personal data. An appropriate security measure for example consists in an agreement with the recipient, which includes the standard contractual clauses approved by the European Commission for the transfer of personal data to non-EU countries.

We use what is known as the "double opt-in process" when you have given your consent for further contacting. After you have given your consent for further contacting, we will send an email to the email address you have provided and will ask you to confirm that you have agreed in being contacted by us for direct advertisement. If you confirm, the direct advertising e-mail will be sent to your email address. If, on the other hand, you do not confirm, your registration will be automatically deleted after 48 hours.

We use your personal data for the aforementioned purposes on the basis of your consent (Article 6 (1a) GDPR). In order to document the submission of your consent, we also store your IP address and the time of submission of your consent. Your consent may be withdrawn at any time. To do so, please send an e-mail to info@edding.tech.

We use MailChimp, a service of the Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA (hereinafter "MailChimp"), for further content arrangement, distribution and analyse of the response of direct advertising e-mail. We have concluded a data processing agreement with MailChimp for this purpose. This agreement ensures that MailChimp processes your personal data exclusively according to our instructions and in accordance with current data protection law. MailChimp is licensed under the EU-US Privacy Shield and therefore guarantees a level of data protection which corresponds to the standards of European laws on the protection of personal data.

If you agree to us contacting you, your e-mail address and any other personal data provided to us by you for personalizing the e-mail will therefore be stored on the servers of MailChimp in the USA. MailChimp uses this information to send the e-mail and to analyze user behavior upon receipt of the e-mail. MailChimp collects technical information when analysing use, in particular with regard to the browser used, the IP address and the time of download. MailChimp establishes whether and when an e-mail or the links it contains are opened. This information is used exclusively to make a better assessment of the expectations of the recipient and to adapt the content accordingly. In addition, it is also possible for MailChimp to use these data to optimise or improve its own services (for example, making newsletter distribution more efficient), by recording the language settings, location data or time zones. At no time will MailChimp write to you for its own ends using your personal data, or pass your data on to third parties.

Please have a look at MailChimp's Privacy Policy and terms for further information.

We use the services of MailChimp as a contract processor based on the statutory provisions of Article 6 (1f) GDPR. Our legitimate interest is the use of an efficient, secure and user-friendly system from a professional provider for sending personalised direct mail. You may object to the use of MailChimp as a service provider at any time by sending us an informal message (Art. 21 DSGVO). In this case we will not be able to offer our service to you.

2.2 Collection of data without your cooperation

We collect and use personal data generated automatically by your visit to our website in order to provide our services. The authoritative legal basis for this analysis of user behaviour is section 15 (3) of the German Telemedia Act [Telemediengesetz] and Art. 6 (1f) GDPR. Our legitimate interest lies in offering a user-friendly service, optimising our product to meet our customers’ expectations, for example by tracking how users reach our website, the content that is of interest when they do and how much time is spent viewing it. We can then offer products that correspond more specifically to interests on this basis.

2.2.1 Log files and (session) cookies

Whenever you visit our website, our server temporarily notes your computer’s IP address, the client’s file request (filename and URL) and the http status code, as well as the website from which you have visited us, in what are known as log files. We store your IP address for seven days to highlight abuse (spam, virus, worms, etc.) and to identify and rectify problems.

Furthermore, our website uses “cookies” in several places, designed to make our products more user-friendly and efficient. Cookies are small text files which do not contain any personal data. These are placed on your computer and stored by your browser. These data are not combined with other data sources. Most of the cookies we use are “session cookies” and are deleted once you finish browsing.

Cookies do not damage your computer per se and do not contain viruses. You can set your browser so that it does not accept cookies at all or so the cookies are deleted at the end of your browser session. Please note that you may not be able to use all of our website’s functions if you do so.

2.2.2 Cookies for web analytics

edding uses a web-analytics service. Web-analytics services use cookies that make it possible to analyse your usage. On this basis, within the scope of statutory regulations, we store usage profiles under a pseudonym. We can analyse these for advertising and market research purposes. It is, therefore, impossible to make a direct connection to you. No link is made to profile data containing additional information about you. You can object to the creation of the usage profile at any time.

edding uses Google Analytics, a web-analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as “Google”), as a web-analytics service. Google Analytics uses cookies. Information about your use of our website generated by the cookies is transferred on a regular basis to a Google server in the USA, where it is stored. Because IP anonymisation (“IP masking”) is activated on edding’s website, Google first abbreviates your IP address within European Union Member States or other states that are signatories to the European Economic Area Agreement. Only in exceptional cases is the full address transferred to a Google server in the USA and abbreviated there. Google uses the information obtained through the use of cookies on edding’s behalf to analyse your use of our website, to compile reports about website activities and to provide edding with other services associated with website and Internet use. Only pseudonymised usage profiles can be generated from the data processed. The IP address transmitted from your browser as part of Google Analytics is not combined with other Google data.

You can prevent cookies from being accepted by adjusting your browser settings accordingly. We must, however, point out that if you do so you might not be able to use all our website’s functions in full. You can further prevent Google’s collection and processing of the aforementioned data by downloading and installing a browser plug-in provided by Google. edding also offers an opt-out cookie which also prevents the collection and processing of data by Google when you visit our website in future. Click on the button below this text to install the opt-out cookie. The opt-out cookie only applies to the specific browser used and only to our website and is stored on your device. If you delete cookies in this browser, you will have to install the opt-out cookie again.

This website uses the Google Analytics “Demographics and Interests reporting” function. This allows the generation of reports containing data about the age, gender and interests of the website visitors. Such data are obtained from Google's interest-related advertising and from visitor data from third-party providers. The data cannot be attributed to any specific person. You can deactivate this function at any time using the display settings in your Google account, or you can prevent Google Analytics from collecting your data by clicking on the button below. This sets an opt-out cookie that prevents the collection of your data during any future visits to this website.

Please visit Google Analytic’s website for further information.

In order to better understand what content on our website is of interest to our users and what we can improve, we use a tool from elbWalker GmbH, Harburger Schloßstraße 6- 12, 21079 Hamburg, Germany. This tool is an extension to Google Analytics and allows us, for example, to find out how far our users scroll down our pages and which buttons they click during their visit on our website. The collected data is transferred to servers of the Google Cloud platform in Europe and stored there. You can find more information about the tool used at https://www.elbwalker.com/. You can object to data processing by setting an "opt-out cookie" in your browser. You can find this opt-out cookie further down. It is the same opt-out cookie as for Google Analytics. Data processing is carried out in accordance with Art. 6 para. 1 f) DSGVO. Our legitimate interest lies in the improvement of our online service.

We use the lead generation service provided by Leadinfo B.V., Rotterdam, The Netherlands, which recognizes visits of companies to our website based on IP addresses and shows us related publicly available information, such as company names or addresses. In addition, Leadinfo places two first-party cookies for providing transparency on how our visitors use our website and the tool processes domains from provided form inputs (e.g. “leadinfo.com”) to correlate IP addresses with companies and to enhance its services. For additional information, please visit www.leadinfo.com. On this page:www.leadinfo.com/en/opt-outyou have an opt-out option. In the event of an opt-out, your data will no longer be used by Leadinfo”.

This website uses Aivie as a marketing automation service. Aivie uses cookies, which are text files placed on your browser, to help the website analyse how users use the site. The purpose of the cookies is in partic-ular to analyse the use of these websites for statistical evaluation as well as for the continuous improvement of our offer and communication. Please note that the information generated by Aivie cookies about your use of this website is stored on our own servers within Germany and Europe and is not passed on to third parties. You can prevent cookies from being stored by making the appropriate setting in your browser. However, we would like to point out that in this case you may not be able to use all the functions of our website to their full extent.