edding code is a code pattern invisibly printed with conductive ink on a diverse range of materials. The coded piece is activated by placing it on a smartphone screen and swiping a finger across the code. After verification, the user is given exclusive access to digital content.
edding code enables unique and customized solutions for easy, convenient and trustworthy transactional processes and relationships.
edding code offers a completely new approach for smart packaging solutions, delivering multiple benefits both for companies and consumers.
Explained simply, edding code is a code pattern invisibly printed with conductive ink. Users activate it by placing an item printed with edding code on the touchscreen of their smartphones or tablets. By simply swiping their finger across the code it interacts with a website or app on the phone, triggering a response to display unlocked digital content.
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It can either be read via an app downloaded to your smartphone, or directly in a web page on a mobile browser.
Yes. edding’s electronic conductive ink can be just as easily recycled as any printing ink. You can recycle any paper or cardboard embedded with edding code in the standard way. Whereas NFC and RFID products must be disposed of separately as electronic waste.
The costs depend on the requirements of each project. Basically, the total costs consist of printing and project management costs as well as a license fee for using the technology. Depending on the preferences and project goals, we offer different licensing models (quantity-based, revenue-sharing, performance-based). For further information please get in touch with us here.
The integration of edding code technology into an app or website is done via an SDK (software development kit). This allows the developer of the app or website to easily integrate the technology into the digital interface.
Easy and quick-to-understand instructions for use are included on the print product and also in the native or mobile app.
No. edding code is produced with conductive ink that can be used in any standard printing machines (e.g. offset, flexo or screen printing).
In general, edding coded products can be produced and delivered ready for use by us. Alternatively, edding code printing know-how can be integrated into your existing printing processes. There’s no change in printers or methods needed. Printing facilities using edding code will be qualified and empowered by our expert team.
edding code offers far greater security. The edding code technology is hidden in the product and cannot be optically copied or scanned. QR codes offer no security from copying or manipulation and uncontrolled distribution.
The production costs for edding code are significantly lower. edding code does not add volume to any material it is embedded in. It is also more environmentally-friendly as paper or packaging with edding code contains no electronic parts or metallic substances so it can be recycled via the standard process. In contrast, NFC and RFID must be disposed of separately as electronic waste.
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